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The gallery below illustrates aspects of a multipronged campaign planned and executed from 2016-2018 to raise regional brand awareness, reach diversified new audiences,  and ultimately to create powerful, win-win revenue-sharing alliances to craft and promote a highly unique new co-branded tour product -- in a partnership of Our Wisconsin Magazine, Wisconsin Public Radio, and Country Travel Discoveries. The slideshow below narrates the components of this long-range, multichannel effort.

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