Catalog: Country Travel Discoveries
Planned and designed several editions of the Country Travel Discoveries triannual catalog the chief sales vehicle for the successful tour operator. Assigned, created and edited content; worked with design, print and mail vendors; developed digital edition.
Edited Diversity Employers Magazine, the nationally circulated glossy connecting multicultural jobseeker audiences with diversity-committed employers before the parent company closed in 2011.
Designed theme for a multimedia campaign promoting the Transmissions: Globalization, Technology Media conference sponsored by University of Wisconsin-Milwaukee's Center for International Education including poster, program brochure and complete conference website.
Served as editor and acting editor for multiple editions of the respected, nationally circulated magazine for African American students and jobseekers.
Canadian Sesquicentennial Brochure
Designed several larger format, multi-panel direct mailers for themed-travel programs and high-end travel products -- this one promoting several sold-out programs commemorating Canada's 150th anniversary
Popular, travel-themed promotional wall calendar provided excellent, low-cost giveaway
Boomers Travel Advertorial Campaign
Planned and enacted several content marketing campaigns to reinforce lifestyle and brand perceptions to targeted audiences such as active Baby Boomers seeking new, more contemporary types of group travel
Print Ad: Nature's Pathways Mag
One of several campaigns designed to expand the reach of a traditional, retiree-targeted tour operator to grow its active lifestyle product offerings
PPT from invited presentation for executives of the International Regional Magazine Association, dramatically increased media sales affiliate partnerships
Flyer: Annies Fiction Mystery Tour
Wrote, planned and designed custom flyer with digital promotions campaign for private group tour partner, Annie's Publishing Mystery Fiction line
B2B Group Leaders Campaign
Designed quarterly gift mailings, integrated with private website back-end, to expand retail travel business by growing profitable new private group travel leader lists
B2B Mustard-Theme Campaign
Thematic B2B giveaway mailings tie product features (in this case, a "Mustard Museum" tour vendor) with fun edible gifts, targeted informational content and custom labeling for brand reinforcement
Display Sample: Trade Shows
Created banners, posters, flyers, exhibit displays for live promotional events
President Annual Letter Campaign
Annual "state-of-company" mailer in gives accessible "voice" to leadership for all constituencies -- retail and B2B customers, office staff, field directors, partners, and other
Newsletters: Michigan Physics
Created new position to manage multiple print and digital outreach publications for internal, alumni, scientific, and community audiences
Created campaigns promoting new "Get Active" tours for independent, physically active travelers seeking more experiential travel programs, each supported by highly targeted, omnichannel campaigns and partnerships.
Created materials and strategies to build co-branded products and sales affiliations with media and organizations, such as distinctive European biking tours in collaboration with Missouri Life Magazine.